Crypto and Celebrities: How They are Shaping the Future of Finance

The number of cryptocurrency users continues to grow every year. Not only enthusiasts and traders, but also many celebrities, show interest in digital assets. Famous businessmen, athletes, actors, musicians, and others express their support for cryptocurrencies or have partnerships with various crypto companies. We will talk about some of them in today’s article.

Elon Musk

The CEO of Tesla and SpaceX is an ardent supporter of innovation, including blockchain technologies. Musk is known for his support of DOGE, which he often writes about in his X. Repeatedly, after his statements about DOGE, the coin grew in value. However, the billionaire’s portfolio is not limited to one meme coin. Speaking at the B Word conference, Musk said that he also owns Bitcoin and Ethereum.

He also noted that his companies also own Bitcoin. Some time ago, Tesla even had the opportunity to buy a car with BTC. However, the company recently added the ability to pay for purchases with DOGE. However, they also noted that it is not currently used to buy Tesla cars, but only for certain goods.

Mark Zuckerberg

The founder of Meta (formerly Facebook) is also a cryptocurrency enthusiast. In addition, in 2019, his company planned to launch its own stablecoin called Libra, later renamed Diem. However, the project was suspended and criticized by the US authorities, as they had doubts about how Facebook would handle money laundering and user protection. 

Despite the setbacks with Diem, Zuckerberg continues to express support for Bitcoin. And in 2021, he even named his pet goats “Bitcoin” and “Max,” which sparked speculation about his involvement in cryptocurrencies. 


The famous rapper has also joined the world of cryptocurrencies and recently became an ambassador of In his X, Eminem posted a video that combines a montage of boxing training and cryptocurrency-related jargon. He became the first celebrity to advertise the exchange after the infamous video with Matt Damon.

The rapper’s collaboration with sparked a heated discussion among cryptocurrency users and generated a large number of crypto memes.

Ashton Kutcher

The actor’s involvement in the cryptocurrency world is quite prominent and longstanding. Since 2010, Kutcher has been investing in various blockchain-related startups. In particular, in 2013, through his company, he invested in BitPay, a payment gateway for Bitcoin.

In addition, the actor made headlines when he donated $4 million worth of XRP on live TV, showing millions of viewers the cryptocurrency in a positive light. His wife, Mila Kunis, also claimed that Kutcher forced her to invest in Bitcoin. 

“I was like, ‘Well, I think this is a horrible idea,’ And he went, ‘Cool, we’re investing in it.’” she said on Stephen Colbert’s show in 2021.

Lionel Messi

The famous footballer is also active in the world of cryptocurrencies. He has repeatedly participated in various projects related to blockchain technologies. Messi is an official partner of the Bitget cryptocurrency exchange. He also collaborates with the Planet blockchain project, which aims to reduce pollution in the tech sector and promote a sustainable future. 

In addition, the footballer has a cryptocurrency token, Messi Coin, created to honor and symbolize his achievements and accomplishments. Messi Coin aims to provide fans with a unique way to join Messi’s career and participate in the digital asset market. 

Mike Tyson

Boxer has been involved in the crypto space for quite some time. In 2016, he launched a crypto wallet in partnership with Bitcoin Direct. Since then, Tyson has been actively supporting the crypto industry. 

The athlete has released several NFT collections. Among them is a limited edition NFT token created by artist Corey Van Lew and sold on OpenSea in August 2021. In April 2022, he also launched his Mystery Box collection on Binance’s NFT marketplace, allowing fans to purchase items autographed by Tyson. 

In addition, he recently joined the Ready to Fight (RTF) project, which aims to “revolutionize the boxing ecosystem” using blockchain technology. The project was founded by the famous Ukrainian boxer Oleksandr Usyk and his coach Serhiy Lapin, and the World Boxing Council (WBC) and the Saudi Arabian Boxing Federation are strategic partners. The token is listed on exchanges such as Bitget, WhiteBIT,, and others.

Serena Williams

Another athlete involved in the crypto space is Serena Williams. Her venture capital firm has funded more than 30 companies, including Coinbase, Lolli, and Bitski.

She became an advisor to the board of Sorare, a blockchain-based fantasy football game, demonstrating her interest in cryptocurrencies and sports. Williams has also personally invested in the project and owns the NFTs of some artists.


The world of cryptocurrencies attracts a wide variety of personalities – from tech giants to sports and culture stars. The rapid growth in the number of cryptocurrency users and the interest of various celebrities in them indicates that digital assets are becoming increasingly influential and important in the modern world. This trend indicates the gradual recognition of cryptocurrencies as a reliable investment tool and a new direction of economic development. The involvement of celebrities in this process increases the attention to cryptocurrencies and promotes their wide acceptance in various spheres of life.

Deniz Tutku

Deniz Tutku

I am Deniz, a crypto writer and crypto enthusiast. I specialize in writing articles about cryptocurrency and blockchain articles, and I also occasionally write reviews for various projects.