Meta and AI: How Does The Company Plan To Fight Disinformation?

Meta and AI: How Does The Company Plan To Fight Disinformation?

The rapid development of artificial intelligence has long been a cause for concern in various fields. The film and animation industry has been on strike for a year now due to the uncertainty of the impact of artificial intelligence on their work and safety. While the entertainment industry is the most concerned about the possible impact of AI on their work, other sectors, such as politics, have also begun to voice their concerns.

Due to fears that artificial intelligence could be used to disrupt elections, Meta will create a team to combat disinformation and misuse of AI during the EU elections.

Meta And Their Disinformation Plan

Meta has unveiled a plan to create a special team to combat disinformation and harm caused by artificial intelligence ahead of the European Parliament elections.

The company believes that due to the rapid development of the technology and its ability to generate text, images, and videos in seconds in response to requests, AI can interfere in elections by creating misleading content.

Marco Pancini, Head of EU Affairs at Meta, said that the “EU Election Operations Center” will bring together experts from across the company to focus on combating disinformation, influence operations, and the risks associated with the misuse of artificial intelligence.

“Ahead of the elections period, we will make it easier for all our fact-checking partners across the EU to find and rate content related to the elections because we recognize that speed is especially important during breaking news events. We’ll use keyword detection to group related content in one place, making it easy for fact-checkers to find.” – said Pancini. 

The head emphasized that the company’s efforts to eliminate risks will also include the addition of a feature for labeling AI-generated content. People will add a special mark to show that audio or video is generated by artificial intelligence. In case of non-compliance with this rule, Meta will impose fines. 

Earlier in February, Meta teamed up with other tech companies to sign an agreement to combat AI interference in elections.

“Since AI-generated content appears across the internet, we’ve also been working with other companies in our industry on common standards and guidelines. We’re a member of the Partnership on AI, for example, and we recently signed on to the tech accord designed to combat the spread of deceptive AI content in the 2024 elections. This work is bigger than any one company & will require a huge effort across industry, government, & civil society.” he remarked.

The influence of AI has already been the subject of attention during a number of elections.

Former Pakistani Prime Minister Imran Khan used AI to deliver a victory speech in prison. With the help of the technology, Khan created a stand-in to deliver the message to his supporters. 

And in January, a fake automated call imitating Joe Biden’s voice urged voters not to participate in early voting.

Controversial Position Of Influential People

Elon Musk, the CEO of Tesla Inc, has long been known for his open support of the neural network. The investor believes that AI will increase efficiency in various spheres of life, minimize human errors, and automate routine tasks, allowing people to focus on more complex tasks. In addition, Musk has been involved in the development of artificial intelligence through his companies and launched his own AI startup called xAI. He has also repeatedly financially supported projects that use artificial intelligence.

However, even such an ardent supporter of artificial intelligence technology expresses concerns about its impact on society. Musk advocates the need to regulate artificial intelligence. He has expressed concern about the risks that artificial intelligence poses to humanity, suggesting that AI could be more dangerous than nuclear weapons.

Recently, an investor even filed a lawsuit against OpenAI and its CEO Sam Altman. He believes that they are allegedly developing general artificial intelligence (AGI) technology to increase Microsoft’s profits, not for the benefit of humanity. Musk calls on the company to return to open-source AGI and prohibit OpenAI from making money on this technology.

Elon Musk is not the only one who is concerned about artificial intelligence technologies.

Vitalik Buterin, the founder of the Ethereum blockchain, believes that the combination of artificial intelligence and cryptocurrencies has a number of advantages. In January, he published an article on the prospects and problems of such a combination, referring to the intersection of technologies and adding all the pros and cons of each area. Moreover, Buterin recently shared his experience of using AI. He described the successful integration of AI into the Ethereum blockchain to fix technical errors in the code base.

Although the expert is optimistic about the combination of AI and blockchain, he also warns of potential problems with the balance between cryptographic transparency and the vulnerability of AI systems.

“In cryptography, open source is the only way to make something truly secure, but in AI, a model (or even its training data) being open greatly increases its vulnerability to adversarial machine learning attacks.”, said Buterin.

AI In The Modern World

Although most people still have a negative attitude towards artificial intelligence, AI technologies have been used in various fields for quite some time. Here are some of the most well-known applications of AI:

  • AI technologies, such as machine learning and visual perception systems, are used in autonomous cars to recognize and navigate the environment;
  • Used in manufacturing for quality control, logistics process optimization, and robotics;
  • It plays an important role in medicine, helping to make diagnoses, personalize treatment plans, find medicines, and much more;
  • Used in finance for fraud detection, algorithmic trading, and risk assessment;
  • Artificial intelligence technologies are an integral part of robotics for tasks such as object recognition, route guidance, and autonomous navigation.

Artificial intelligence technologies make people’s lives easier by allowing them to perform repetitive tasks in the manufacturing sector. This allows employees to focus on more complex tasks. In addition, artificial intelligence makes it possible to personalize product recommendations. AI helps businesses in marketing and commerce by providing personalized recommendations that can improve the customer experience.

How Do Crypto Exchanges Integrate AI Technologies?

Numerous companies are using artificial intelligence (AI) in various areas of their industry. For example:

WhiteBIT is one of the largest crypto exchanges in Europe. As an innovative company, they actively use and integrate artificial intelligence into all areas of their business. They are also constantly actively collaborating with AI blockchains. For example, they recently announced that on their exchange, $USDT and $USDC are now available on NEARProtocol. WhiteBIT added that thanks to this integration, withdrawing stablecoins via Near Protocol has become free. 

Kraken is using artificial intelligence in various ways to improve its operations in the crypto industry. Their new CTO Vishnu Pathankar emphasizes the growing importance of artificial intelligence (AI) in the crypto industry. In addition, the exchange offers OTC trading services for (FET) through its OTC service and provides a trading API for algorithmic trading of orders.

Coinbase uses artificial intelligence technology in a variety of ways to improve its operations and security measures in the cryptocurrency sector. They use AI, specifically Amazon Web Services (AWS) tools, to effectively fight fraud on their platform.  In addition, the exchange has partnered with Coinrule, a platform that offers automated strategies for the digital asset market. This collaboration offers advanced trading tools and strategies to expand investment portfolios


Artificial intelligence has become an important aspect that can fundamentally change the industry and help solve complex problems. Modern technologies make AI not only a tool for improving algorithms but also a part of human life. It is only a matter of time before AI technologies become a mandatory requirement for businesses and other industries. So it’s time to start learning more about artificial intelligence and how to use it in your area of life.