A real market gives a Web3 project long-term input.
What’s the situation in eitherWeb2 or Web3?
There’re advantages in either Web2 or Web3 markets. While most of tradition sleep related apps have proven their value in Web2 app markets and many Web3 projects have proven they’re famous from community enthusiasm.
But both of them have their weakness in the sleep app market:
- Web2: Although the growth seems fast, most of sleep apps struggled in getting their first group of users. Without their seeding users, there won’t be “next” of them in a diverse although blue ocean market.
- Web3: Most of app projects relying on a tokenisation eco-system which completely base on a trade based not purchase based economy. This easily leads to a bankrupcy of the system due to market issue or quickly ended up as a ponzi scheme like project with very short life-cycle.
It’s easily find out that the normal Web2 sleep apps’ growings are hocky stick curve like scenario, which takes long time to boost up and leads to business risk for start-ups:
Hockey Stick Growth
While the Web3 apps are more a bubble chart with no raise again (a fallen of a Web3 project is real death).
Stages of a Bubble
What if Web2+3?
If we start with building an enthusiastic community as our seed user base, we can leverage this momentum to enter the high-growth sleep market and achieve our desired outcome.
This easily leads our thinking of Web3 to Web2 and there’re more advantages we could receive from it. For example, our economy system:
The Economy Model of Web2+3 App
While the actual value of your Web3 service is mostly influenced by the trade market instead of the value your provided from your core application, the Web2 model is completely a tradition value based model that comsumers are directly paying for services they expect.
But the Web2 model normally ends up with a limitation of user data ownership and branding values which Web3 could provide those by its technologies and eco-system such as NFTs.
They’re perfectly matched if we consider combining both advantages. Overall, combining both Web2 and Web3 models in developing a sleep app can offer several advantages that can help to create a more stable, engaging, secure, and profitable product, while also improving the user experience and branding.
The Adventages of Web2
The Web2 business model offers several advantages, including:
- 1. Direct monetization: Web2 businesses often monetize their products and services directly through user payments, such as subscriptions, in-app purchases, or advertising revenue. This direct monetization can provide a stable revenue stream and clear revenue projection for the business.
- 2. Familiarity and ease of use: Web2 products and services often have a familiar interface and user experience, making them easy for users to adopt and use. This can lead to greater user retention and engagement.
- 3. Established market: Web2 businesses often operate in established markets, which means that there is already a clear demand for their products and services. This can help to reduce the risk associated with entering a new market.
- 4. Accessible technology: The technology used by Web2 businesses is generally accessible and well-established, making it easier for developers to build and deploy products and services. This can help to reduce development time and cost.
- 5. Established advertising market: Web2 businesses can monetize their products and services through advertising revenue. This advertising market is well-established and can provide a predictable revenue stream for the business.
- 6. Well-established regulatory framework: The regulatory framework for Web2 businesses is well-established, which means that there is a clear legal framework for operating and scaling a business in this market.
Overall, the Web2 business model offers several advantages that can help to create a stable, predictable, and profitable business, particularly in established markets.
The Advantages of Web3
If we could enter an app market with Web3, we’ll receive advantages including:
- Decentralised and secure data storage: Web3 technology allows for decentralized and secure storage of user data, which can improve data privacy and security for users.
- Community-driven development: Web3 platforms are often community-driven, allowing for a more collaborative and transparent development process that can help build trust and engagement with users.
- Tokenisation and incentivization: Web3 technology allows for tokenization and incentivization, which can encourage user engagement and loyalty. For example, tokens can be used to reward users for completing sleep-related tasks or for achieving sleep-related goals.
- Smart contracts: Web3 platforms allow for the use of smart contracts, which can automate certain aspects of the app and improve transparency and efficiency.
- Interoperability: Web3 technology allows for interoperability, which can make it easier for users to access and use the app across different platforms and devices.
- Potential for new business models: Web3 technology can enable new business models, such as peer-to-peer transactions and decentralized finance, that can offer new revenue streams and growth opportunities.
The Overall Outcome if Web2+3
Combining Web2 and Web3 business models can offer several advantages, including:
- 1. Diverse revenue streams: By combining Web2 and Web3 business models, a sleep app can offer a wider range of monetization options, such as in-app purchases, subscriptions, and token rewards. This can help to generate sustainable revenue and provide a more diverse set of options for users.
- 2. Increased user engagement: Web3 technology can enable innovative features, such as NFTs and token rewards, that can incentivize user engagement and create a sense of ownership and belonging in the community. This can lead to greater user retention and loyalty.
- 3. Improved data privacy and security: By incorporating Web3 technology, a sleep app can benefit from decentralized and secure data storage, while still leveraging the existing security measures of Web2 technology. This can improve user trust and provide a more secure platform.
- 4. Enhanced branding and identity ownership: Web3 technology allows for the use of NFTs, which can represent unique digital assets and provide a way for users to own and exchange them. This can enhance the branding and identity ownership of a sleep app, which can help to build a loyal and engaged user base.
- 5. Community-driven development: Web3 platforms are often community-driven, allowing for a more collaborative and transparent development process that can help build trust and engagement with users.
- 6. Potential for new business models: Web3 technology can enable new business models, such as peer-to-peer transactions and decentralized finance, that can offer new revenue streams and growth opportunities.
That’s GoSleep
In light of these advantages, we believe that a sleep app that combines Web2 and Web3 technology can offer a unique and compelling user experience that integrates the best of both models.
We are excited to introduce GoSleep, a new sleep app that leverages Web2 technology to provide a familiar and intuitive user experience, while also incorporating Web3 technology to offer added benefits, such as decentralized and secure data storage, tokenization, and NFTs.
By combining these models, GoSleep aims to create a seamless and engaging user experience that incentivizes user engagement and fosters a sense of ownership and belonging in the community. We believe that GoSleep has the potential to make a significant impact on the growing sleep technology and sleep aid market, and we look forward to bringing this innovative product to users around the world.
OFFICIAL LINKS:
Website: https://gogogosleep.com/index
Twitter: https://twitter.com/gosleep01
Discord: https://discord.gg/gosleep